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Privacy Policy
This Privacy Policy explains how Vandanya (“we,” “us,” or “our”), operated by Jatin Agarwal and accessible at vandanya.com, collects, uses, and protects your personal information when you visit our website, download our free guides, or interact with our content. We take your privacy seriously and are committed to being transparent about our data practices. Please read this policy carefully before using our site.
Who We Are
Website name: Vandanya
Vandanya is a content and affiliate website focused on Indian home decor, AI-generated interior design concepts, slow living, and curated product recommendations. We are not a physical product seller, interior design service, or decoration company.
What Information We Collect
We collect personal information only when you choose to share it with us – for example, when downloading a free guide or subscribing to our newsletter. This may include:
- First name – to personalise your experience and communications
- Email address – to deliver your free guide and send future email communications (with your consent)
- Phone number – optional field on our guide download forms; used only if you explicitly provide it, for SMS or WhatsApp communications where consented
You are never required to provide a phone number. Leaving it blank does not affect your ability to download our free guides.
When you visit Vandanya, certain data is collected automatically by our website and third-party tools:
- IP address – used for analytics and security purposes
- Browser type and version
- Device type (desktop, mobile, tablet)
- Operating system
- Pages visited and time spent on each page
- Referring website – how you found us (e.g. Pinterest, Google)
- Clicks on affiliate links
- Cookie data – see Section 4 for full details
This data is collected in aggregate and is primarily used to understand how visitors use our site and to improve our content.
How We Use Your Information
We use the information we collect for the following purposes:
- To deliver free guides and digital resources you have requested
- To send email communications – including new content, free guides, and relevant product recommendations, where you have given consent. You can unsubscribe at any time.
- To send SMS or WhatsApp messages – only if you have provided your phone number and explicitly consented to receiving such communications
- To understand how our website is used via aggregated analytics, so we can improve our content and user experience
- To operate display advertising through Google AdSense, which may serve personalised advertisements based on your browsing behaviour
- To track affiliate link clicks – if you click a product link and make a purchase, we earn a commission. This does not affect the price you pay.
- To comply with legal obligations applicable under Indian and international law
- To protect the security and integrity of our website
We do not use your personal data for automated decision-making or profiling that produces legal or similarly significant effects.
Cookies and Tracking Technologies
Vandanya uses cookies, small text files stored on your device, and similar tracking technologies. Some cookies are essential for the website to function; others help us analyse traffic or serve advertising.
- Essential cookies: Required for the website to operate correctly. These cannot be disabled.
- Analytics cookies: Set by Google Analytics 4 to help us understand how visitors interact with our website. This data is anonymised and aggregated.
- Advertising cookies: Set by Google AdSense to serve relevant advertisements. These may track your browsing activity across other websites.
- Affiliate tracking cookies: Set when you click affiliate links to Amazon, Flipkart, Pepperfry, or other partners. These enable us to receive commission credit for qualifying purchases.
- Preference cookies: Remember your settings and preferences on our site.
You can manage or disable non-essential cookies at any time through our cookie consent tool or through your browser settings. Please note that disabling certain cookies may affect the functionality of parts of our website. A full Cookie Policy is available separately on our website.
For more information about how Google uses data from analytics and advertising cookies, visit https://policies.google.com/technologies/partner-sites
Third-Party Services
Vandanya uses a number of third-party services to operate the website and deliver our content. Each of these services has its own privacy policy that governs how they handle data. We encourage you to review them.
Google Analytics 4
Google AdSense
Amazon Associates India
Flipkart Affiliate
Pepperfry Partners
WordPress / Hosting
Email Marketing Provider
Affiliate Links and Commission Disclosure
Vandanya participates in affiliate programmes including Amazon Associates India, Flipkart Affiliate, and Pepperfry Partners. This means that some links on our website are affiliate links, if you click one of these links and make a purchase, we earn a small commission at no additional cost to you.
Affiliate links are clearly identified on relevant pages. The product recommendations we make are based on our genuine assessment of quality and value — we never recommend a product solely because it earns us a higher commission, and we never accept payment from brands or sellers in exchange for placement or positive reviews.
When you click an affiliate link, the respective retailer (Amazon, Flipkart, Pepperfry, etc.) may set tracking cookies on your device to attribute any resulting purchase to Vandanya. These cookies are governed by the retailer’s own privacy policy.
How We Share Your Information
We do not sell your personal information to third parties. We do not rent or trade your personal data. We share your data only in the following limited circumstances:
- Service providers: We share data with third-party tools we use to operate Vandanya (analytics, email delivery, hosting) only to the extent necessary for them to provide their services. These providers are bound by their own privacy policies and data processing agreements.
- Legal requirements: We may disclose your information if required to do so by law, court order, or government authority in particular under the Information Technology Act, 2000 (India) and the Digital Personal Data Protection Act, 2023 (India), or equivalent international laws where applicable.
- Business transfer: In the event that Vandanya is sold, merged, or otherwise transferred to a new owner, your data may be transferred as part of that transaction. You will be notified of any such change via a prominent notice on our website.
- Protection of rights: We may share information when we believe it is necessary to protect the rights, property, or safety of Vandanya, our users, or others.
Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law.
- Email subscribers: Your data is retained for as long as you remain subscribed. If you unsubscribe, we will remove your email address from our active mailing list within 30 days. Anonymised aggregate data may be retained for analytics purposes.
- Phone numbers (if provided): Retained only for as long as you have consented to receive SMS or WhatsApp communications. You can withdraw consent at any time by contacting us.
- Analytics data: Google Analytics 4 retains data in accordance with its own data retention settings, typically 14 months. We may retain aggregated (non-personal) analytics reports indefinitely.
- Server logs: Standard server access logs are typically retained for up to 90 days for security purposes.
Your Rights
Depending on your location, you may have the following rights regarding your personal data. We will respond to all valid requests within 30 days.
- Right to Access: Request a copy of the personal data we hold about you.
- Right to Correct: Ask us to correct inaccurate or incomplete personal data.
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Right to Delete: Request that we delete your personal data, subject to legal obligations.
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Withdraw Consent: Withdraw consent for email or SMS marketing at any time, without affecting prior communications.
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Right to Portability: Request your data in a structured, commonly used, machine-readable format.
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Right to Object: Object to the processing of your data for marketing purposes at any time.
Indian residents: You have rights under India’s Digital Personal Data Protection Act, 2023 (DPDP Act), including the right to access, correct, and erase your personal data, and the right to nominate another person to exercise your rights.
EU/UK residents: You have rights under the General Data Protection Regulation (GDPR) as described above, including the right to lodge a complaint with your local data protection authority.
California residents: You have rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected and to opt out of the sale of your personal information (we do not sell personal information).
Children's Privacy
Vandanya is not directed at children under the age of 13 (or 16 in some jurisdictions). We do not knowingly collect personal information from anyone under these ages. If you believe we have inadvertently collected personal data from a child, please contact us immediately at vandanya@gmail.com and we will take prompt steps to delete that information.
International Data Transfers
Vandanya is operated from India and primarily serves visitors globally. When you use our website, your data may be processed or stored in countries outside your own, including India and the countries where our third-party service providers (such as Google) operate their servers.
We take steps to ensure that any transfer of personal data is handled securely and in compliance with applicable data protection laws. Where required, we rely on standard contractual clauses or other lawful transfer mechanisms to protect your information.
By using Vandanya, you acknowledge that your information may be transferred to and processed in countries that may have different data protection laws to those in your country of residence.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make material changes, we will update the “Last Updated” date at the top of this page and, where appropriate, notify subscribers by email.
We encourage you to review this page periodically. Your continued use of Vandanya after any changes to this policy constitutes acceptance of the updated terms.
This Privacy Policy was last reviewed on September 5, 2026. The previous version is available on request by emailing us at vandanya@gmail.com
